Business
ALT X assigned by international SaaS startup Serviceform for brand strategy development
Altered Experience (ALT X), Sri Lanka’s award-winning digital, data, and design thinking partner for the connected age, has been selected to develop end-to-end brand strategy and complete brand marketing toolkit for Serviceform, the international Software as a Service (SaaS) startup.
Serviceform is one of the fastest growing marketing automation companies with offices in Finland, Spain, Sweden and Sri Lanka with expansion plans in UK, Italy and France next year. Founded in Finland in December 2017 by Iranthi Gomes and Jarkko Oksanen, Serviceform is a platform which engages, interacts with and leads its website visitors into qualified sales through conversations. The platform facilitates its services through online chatbots and dynamic forms which are automated conversations. Securing over 3 million euros in funding, Serviceform tools are applied and used by over 2,500 websites across the globe. The company’s 500+ clientele includes prominent brands from sectors such as real estate, insurance, e-commerce, travel and banking (amongst other categories). Serviceform also differentiates itself on a unique capability for customized solutions for clients.
Kabeer Rafaideen – Founding CEO of ALT X stated, “This is a significant milestone for ALT X as Serviceform is an exciting company that is making waves in the tech space as one of the fastest growing marketing automation companies in the world. We are excited to be working closely with Serviceform to develop their end-to-end brand strategy & toolkit. This partnership is further evidence of our growing standing in both the local and international arena and our ability to use the principles of design thinking to deliver solutions that create viable business results.”
ALT X decodes data driven insights to create transformational change. Using Design Thinking, the company develops a deeper understanding of clients’ audiences, challenging the norm and assumptions, reframing and redefining problems to identify strategies and solutions for businesses and delivering viable results. Specialising in the unique vertical for Sustainability based marketing and technology solutions (a capability bolstered by their group affiliation with The Climate and Conservation Consortium and The Sustainable Future Group), ALT X creates a diverse range of solutions that range from data visualizations, communications solutions, conceptualization and development of basic tools to AI and Data powered engines and interfaces.
CEO and Co-Founder of Serviceform is Sri Lankan-born and Finnish-based entrepreneur Iranthi Gomes who has made into ‘Forbes magazine’s 30 Under 30 Europe’ list in 2022. She stated, “As a Sri Lankan who co-founded a global tech company, I am proud to be able to team up with a Sri Lankan company that is making waves in their space. We required the services of a company that has the ability to think differently and the technical expertise to action it to our satisfaction. I am confident that ALT X will deliver outstanding results in our attempts to elevate the brand image of Serviceform.”
Jarkko Oksanen – CTO and Co-Founder of Serviceform commented, “Serviceform helps companies around the world generate more leads and automate customer support by automatically integrating the best tools into your website to help your customers get in touch. Operating from three offices, we have over 200+ customers around the world. Teaming up with ALT X to enhance our brand is the newest step in our journey to accelerate our marketing efforts globally. We look forward to working closely with the ALT X team in achieving these goals.”
ALT X has successfully delivered world-class solutions for clients and thereby won international acclaim. ALT X’s client portfolio includes brands such as Westinghouse, Traffi UK, Kodak, Ava Water in Saudi Arabia, Rainco Sri Lanka, AXIA UK, Elle & Eswaran Brothers.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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