AIA Insurance wins the highly esteemed award title ‘Digital Insurance Initiative of the Year in Sri Lanka’

AIA Insurance wins the ‘Digital Insurance Initiative of the Year’ for launching the integrated AIA MyPOS system. AIA bagged this award for its pioneering effort in digital transformation to make the insurance business faster, easier, more precise and more efficient. This cutting-edge solution disrupted the way agents interact with customers and set a new and risen benchmark for the industry and simplified insurance disruption.

Recognising that digital innovation is the key to driving and improving customer experiences is vital in these unprecedented market conditions and that is what was understood well by AIA. The Company’s commitment to accelerate innovation and drive digital adoption drove the inception of the integrated AIA MyPOS system that uses next generation platforms with human centric design principles and utilizes modern architecture and security requirements. AIA has delivered multiple success stories over the years by aligning to its Technology, Digital and Analytical (TDA) vision. The implementation of cloud strategy, mobile and web strategy, back-office automation and company’s top attention on information security reinforces its position as the benchmark for customer excellence in the industry.

On receiving the award, AIA’s Chief Technology Officer, Umeshi De Fonseka said “we are proud and humbled to be recognised among leading insurers from around the Asia Pacific region and win the ‘Digital Insurance Initiative of the Year – Sri Lanka’ award at the prestigious Insurance Asia Awards. Our innovative tech-enabled solutions are at the center of our growth story, and it has helped us expand our customer base.”

Sharing her thoughts, AIA’s Chief Executive Officer, Chathuri Munaweera said, “we consider these awards to be important milestones in our continuing journey of providing excellent service to our customers. Digitalising our customer processes and providing seamless online accessibility towards our products and services takes a central place in our support structures moving forward.’ ‘