AIA Insurance globally recognised as Best Life Insurance Company in SL

What makes a company the best? Is it it’s strength, stability and reputation? Is it the force of an exceptional team that drives it? Perhaps its unrivalled innovation and agility? Or more so, the fact that it goes above and beyond in what it offers its stakeholders. Maybe its world-class standards and exposure with in-depth local understanding? And certainly, its commitment to the community and society that surpasses just business objectives. Indeed, it is all of these and that’s how and why AIA Insurance has been recognised as the Best Life Insurance Company in Sri Lanka, for the fourth year, a company news release said last week..

“Awarded by internationally acclaimed Capital Finance International for 2022, this is testimony to the significant contribution made by AIA to Sri Lanka’s life insurance industry in terms of its innovative and inclusive products and propositions, superlative customer experience, community investment initiatives and workforce empowerment, the release said.

“Last year was no doubt a trying year for Sri Lanka with an unprecedented social and economic backdrop. Despite it being an economically challenging time for all businesses, AIA was determined to be there for Sri Lanka and her people when it was most needed. As such the company’s focus on societal endeavours took precedence.

“Be it renovating underprivileged schools and hospitals around the island or providing support to underprivileged and vulnerable children and elders, AIA’s priority was giving back to the community. The company managed many societal endeavours during the last year, including projects with HelpAge Sri Lanka, SOS Children’s Villages Sri Lanka, Sri Lanka Cancer Society, Lanka Alzheimer’s Foundation, Department of Probation and Childcare Services, not to forget AIA’s flagship CSR projects, the National Poson Safety Programme and Higher Education Scholarships, which are two of the longest standing projects in the country”.

The release added company remained committed to enhancing the customer experience, while increasing efficiency and convenience through new and improved digitalized processes.  As a company pioneering digital transformation in the industry, AIA has launched many industry firsts including a modern human centric point of sales (POS) solution, cloud-based workflow automation, robotic process automation, cloud-based strategy, remote digital signatures for customer onboarding and advanced analytics for intelligent decision making. AIA’s efforts towards going paperless has further established its green commitment while also ensuring faster, better connectivity with customers.