AIA appoints Sasith Bambaradeniya as its new chief marketing officer

AIA Insurance has announced the appointment of Sasith Bambaradeniya as its new Chief Marketing Officer (CMO), effective January 2023.

With over 15 years of experience in marketing, communications, strategic planning and operations leadership, Sasith is a proven marketing leader who had spearheaded some notable and award-winning campaigns and disruptive innovation in the local insurance industry.

AIA’s CEO Chathuri Munaweera said of the appointment, “Sasith is a highly experienced, talented young Marketing leader with a proven track record of building brands while leading successful customer and sales centric approaches to marketing. I am truly pleased that he joins team AIA Sri Lanka and the Executive Committee. With Sasith at the helm of Marketing and supported by our very able Marketing team, AIA will continue to be groundbreaking in brand leadership, unparalleled propositions and transformative marketing.

Sasith Bambaradeniya said,” I am committed to helping move the business forward and upwards whilst making a meaningful impact on communities across the island. AIA’s brand purpose; helping people live healthier, longer, better lives will be at the core of our engagements as we pioneer in transforming the traditional model of life insurance to one that is helping people live life to the fullest.”