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‘A tournament that tells the world that Sri Lanka is a safe tourist destination’

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The holding of the Raid Amazones adventure program will send a positive message to the world that Sri Lanka is a safe tourist destination, Tourism Minister Prasanna Ranatunge said while declaring open the Raid Amazones adventure program which commenced in Sigiriya recently.

More than 600 athletes are expected to take part in the Raid Amazones adventure event, the largest tourism event in the country since the outbreak of the Covid -19 pandemic. The first half of the two-stage tournament will be held from March 14 to the 22, while the second half will be held from March 28 to April 6.

The tournament will be held in the Kaudulla, Medirigiriya, Wewala, Kandalama, Sigiriya and Mahawilgamuw areas.

The first stage will feature 253 contestants and 63 staff, while the second round will feature 216 contestants, including 63 staff members. The crew includes six doctors, a rescue crew, rescue swimmers, photographers and videographers.As a popular annual adventure sports competition that originated in France, the tournament includes running, rowing, mountain biking, mapping and compass-assisted cross-country skiing and archery. Sri Lankan Airlines is the host airline for this year’s tournament and the theme icon is Sigiriya. A special uniform has been designed especially for this purpose highlighting the unique features of Sigiriya Fort. Sri Lankan Airlines has decorated a special aircraft to bring foreign athletes to Sri Lanka to participate in the tournament.Speaking further at the inauguration ceremony Tourism Minister Ranatunga said:

‘’Selecting Sri Lanka for this program sends a message to the world that Sri Lanka is a safe destination for tourists. Such programs provide an opportunity to attract a global audience to Sri Lanka and also to draw tourists to Sri Lanka from Europe and beyond.Certain issues in the country have affected the tourism industry. However, necessary steps have already been taken to resolve these issues and restore the country to normalcy. Therefore, it will not affect the tourism industry. It has been decided to give priority to refueling vehicles used for tourist transportation. There are requests to remove tourist zones from power cuts.

‘The government has already resorted to such measures.When the Easter attack and the Covid -19 crisis hit our tourism industry, we opened up the country adhering to the necessary health guidelines. Within a few months of opening the country, we were able to bring the country to a point where 100,000 tourists could visit the country every month.

‘We recently went on an overseas tour of France. At that time Sri Lankan Airlines joined hands with us to take this tournament to Sri Lanka. The selection of athletes for this competition was done through a program.” During that program there was a lot of publicity for Sri Lanka. If we did such a promotion by ourselves, it would have cost a lot of money. We also get revenue because they chose Sri Lankan Airlines. It’s a tournament comprising females. In a few days their families will come to this country with their relatives.Also, due to the war situation in Russia and Ukraine, our focus is on attracting tourists from the Middle East and India to Sri Lanka in the future. We also look forward to organizing promotional programs in countries such as Australia, New Zealand and Canada.’



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AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024

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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.

AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.

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Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness

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Kotaro Katsuki, Ambassador for the Embassy of Japan

In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.

The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.

“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.

Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,

Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.

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HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024

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HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.

The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.

“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”

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