A ‘phygital’ experience at HSBC Premier Centre in Pelawatte

With the demographic equation changing and the mass affluent customers now also choosing to live in the suburbs, HSBC is gearing its branches of the periphery of the city to service customers in this segment.

Pelawatte has become the latest HSBC branch to be upgraded to be an exclusive Premier Banking Centre to meet the growing demand of the affluent population in the residential hub of the Colombo metro region.

The newly refurbished Premier Centre was declared open by Mark Prothero, CEO for HSBC Sri Lanka and Maldives. Also present was Nadeesha Senaratne, Country Head of Wealth & Personal Banking, together with senior management and staff.

Nadeesha Senaratne, said, “HSBC has established a long history of 128 years in Sri Lanka, and in the past few years we have seen the value of strategically expanding to meet the specific needs of our customers.”

HSBC’s Pelawatte branch was opened in 1998 and is conveniently located at no 418B Battaramulla – Pannipitiya Road, Battaramulla which currently serves a diverse portfolio of retail banking customers. With the new improvements undertaken, HSBC hopes to provide customers with an inclusive banking service, and attract potential new customers with its Premier banking proposition and worldwide banking service, within the expanding residential neighborhood.

The Premier Centre in Pelawatte models HSBC’s flagship Premier Centre located in Flower road- Colombo 7, with an expansive ‘open’ space concept for casual open dialog with customers. The space has been optimized to enhance the customer experience by providing a ‘phygital’ banking experience with private meeting rooms specially designed to give customers an exclusive banking service with the assistance of a dedicated Relationship Manager. It also features video conferencing facility, which enables customers to connect with their Premier RM’s internationally, while enjoying the highest standards of privacy. Customers can walk out of the branch with the ‘Bank in their pocket’ by opening an account in less than an hour and begin transacting digitally, almost instantly.

(HSBC)