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Baurs partners with Swiss government to uplift hospitality education and bridge skills gap in Sri Lanka

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Rolf Blaser, MD/CEO of Baurs (left) exchanging the contract with Dr. D. Furgler, Swiss Ambassador to Sri Lanka and Maldives

With the view of uplifting the hospitality education sector in Sri Lanka, the Swiss Hospitality & Management Academy (SHMA) of A. Baur & Co. Pvt Ltd. also known as Baurs, a leading conglomerate with diversified business interests, recently established a private and public sector partnership with the Swiss Agency for Development and Cooperation (SDC).

The official signing was held on the 08th of December 2022, at the Embassy of Switzerland in Colombo. The contract exchange took place between Baurs MD and CEO Rolf Blaser and His Excellency Dr. D. Furgler, Swiss Ambassador to Sri Lanka and Maldives.

The Skills for Sustainable Growth (SSG) initiative came about during the height of the pandemic and has seen tremendous participation from both Baurs and SDC. At a time when the hospitality and tourism industry came to a standstill with increasing talent migration, Rolf Blaser discovered the Switzerland-based RIESCO program and quickly felt fervent of it being a practical and immediate solution in addressing the widening skills gap.

During end last year, officials from Baurs held a briefing with the Swiss Ambassador and introduced SHMA and the various solutions from an educational standpoint. With further discussions earlier this year, Baurs proposed a collaboration opportunity with SDC to localize and implement the RIESCO program in the country.

Bringing Switzerland’s distinctive reputation and quality standards in hospitality education which is one of the best in the world to Sri Lanka is a timely and ideal solution to the country’s tourism and hospitality sector, where hundreds of thousands of livelihoods depend upon, in the backdrop of various ongoing challenges, and eventually contribute immensely to the overall economy, ensuring that a quality pool of talented and employable professionals are created especially among the youth in the rural areas. This will with no doubt minimize the industry’s skills gap, take off the burden on the state, and go on to uplifting the country as a whole

Designed by Hotel & Gastro Formation, the RIESCO program is aimed at migrants entering Switzerland, who are heavily reliant on state welfare system. The program methodology and content ensure that one completes the program in the shortest possible time and acquires the necessary skills that are highly employable, translating them into active participants in the hospitality sector and economy.

SHMA plans to sustain this program through advanced digitalization platform, working with both the public and private sector. Coming under the SSG initiative, this will bring about immense benefits to the learners and country as a whole, in contrast to lengthy and conventional hospitality education programs in Sri Lanka.

By aligning and implementing a Swiss Vocational Skills Development (VSD) curriculum in hospitality management, SHMA will enhance local curriculums throughout the numerous learning centers island-wide. Through its train the trainer programs, SHMA will go onto further strengthen impactful teaching methodologies.

The SSG program aims to create 2,240 skilled young men and women within three years, with the first batch of student intake of 240 scheduled to take place during July 2023, followed by training 800 students in 2024 and 1,200 students in 2025, including increasing female representation to 40pct from the current industry levels exhibiting below 10pct. This will cover core hospitality operations and soft skills development including hospitality English, grooming and etiquette, and basic IT skills.

The districts will include Jaffna, Trincomalee, Ampara, Puttalam, Kurunegala, Kandy, Badulla, Nuwara Eliya, Monaragala, Rathnapura, Batticaloa, Anuradhapura, Hambantota among others, with a drive to also identify potential learning centres within the districts.



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AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024

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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.

AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.

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Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness

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Kotaro Katsuki, Ambassador for the Embassy of Japan

In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.

The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.

“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.

Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,

Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.

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HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024

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HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.

The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.

“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”

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