Business
The winning comeback of Alerics Ice Cream – scoops two GOLDS at SLIM Brand Excellence awards
Alerics Ice Cream bagged two Gold awards at the SLIM Brand Excellence for ‘Best Turnaround Brand of the year’ and ‘SME Local Brand of the Year’. After a brand and product refresh, they came to the spotlight to show their innovative range of affordable indulgence ice creams. Facing numerous challenges in reviving the business that was struggling to survive economic & supply pressures especially during the time of the pandemic when frozen confectionary was out of consumption, Alerics was able to win hearts with ‘nostalgia’ and a winning marketing strategy.
Commenting on this win Nuwan De Silva, MD of Alerics Dairy praised the family of staff for their dedication and sacrifices to bring back Alerics into the hearts of consumers Islandwide, with great emphasis on original gourmet recipes, world class quality and affordable pricing.
The turnaround of Alerics is remarkable in its own way as they are bringing locally sourced ingredients into flavours such as Ceylon Vanilla, Coconut and Jaggery, Cinnamon, Passion Fruit Pavlova and the list goes on. A fresh fruit popsicle range with summer feels was also introduced with enticing flavours like Pineapple & Chilli, Strawberry & Lime and Mango & Passion Fruit which are all tropical flavours of Sri Lanka. Alerics disrupted the Fruit Popsicle market through the introduction of natural fruit pulps in all their products, thus ensuring the consumer is refreshed naturally.
They are focused on continuous innovation and quality to ensure great taste, freshness, and quality. Supporting local dairy farmers have always been a key pillar in the Alerics business ethos, they have positively impacted numerous local dairy farmers and have given back to the community at large, fostering warm relationships along the way.
With astounding brand reach over the online channels such as UberEats and Pickme Food, Alerics is now available in all supermarkets in the western province and selected urban towns. Welcoming a new year, these two renowned awards will push the brand to take its popularity to the top, by harnessing the taste and goodness of the exotic local flavours of Ceylon and bringing back childhood memories again and again.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
US sports envoys to Lanka to champion youth development
Rahuman questions sudden cancellation of leave of CEB employees
