Business
Creator of PUBG MOBILE ‘Tencent’ Extends its Partnership with Gamer.LK
Tencent, the creator of PUBG Mobile and one of the world’s largest game publishers, has partnered with the Sri Lankan Esports agency Gamer.LK to host the PUBG MOBILE National Championship for South Asia (PMNC) with a prize pool of LKR 10 million, the largest prize pool Gamer.LK has hosted to date.
This event will give Esports athletes from Sri Lanka, Bangladesh, the Maldives, Bhutan, and Mongolia the opportunity to compete in the official PUBG Mobile Esports ecosystem, as well as qualify for the upcoming PUBG Mobile Pro League South Asia.
Tencent has decided to extend its partnership with InGame Esports due to the quality of work delivered for previous campaigns such as the creative marketing campaign run for PUBG Mobile Pro League South Asia 2022, and the company reached a milestone when it was awarded the opportunity to organise PMNC South Asia with a prize pool of Rs 10,000,000 to the top teams in the competition—the largest Esports prize pool Sri Lanka has ever seen. The prize money contributes to the advancement of casual competitive gaming to the level of serious Esports competition. With tournaments such as these, people will explore the idea of playing professionally with less reluctance, as the opportunity cost of giving up their former careers for a low-paying sport will be much less severe.
“We’re happy to partner with Tencent to bring over 15 years of Esports experience in the region to the official PUBG MOBILE Esports roadmap. Esports is one of the most widely played sports in the South Asian region, and this event allows aspiring athletes from Sri Lanka and beyond to showcase their skills and make their way to the global Esports arena where prize pools and careers are even more lucrative.” said Gamer.LK & InGame Esports CEO Raveen Wijayatilake
InGame Esports is one of South Asia’s leading providers of comprehensive Esports and gaming services. InGame Esports also runs tournaments, leagues, influencer campaigns, and immersive metaverse experiences for companies around the world that want to connect with young people more deeply through games and gamification. InGame Esports also conducts franchised leagues, such as the Sri Lanka-based Esports Premier League, whose brand ambassadors included some of the world’s most prominent Cricketers.
PMNC South Asia will be the largest tournament organized in Sri Lanka outside of the Esports Premier League and will be a significant milestone in the company’s aspirations to expand the industry in this region to a new level. Sri Lanka will be able to use this chance to expand its services and skills in the Esports industry and become a global Esports powerhouse as a result of the growing interest and proficiency in technology and gaming.
InGame Esports is South Asia’s holistic Gaming and Esports Agency with more than 15 years of experience in organising and promoting Esports in the region. InGame Esports is the first Esports company in Sri Lanka, which was recently certified as awarded one of 2022’s Great Places to Work (GPTW) awards, making it also the first Esports company in Sri Lanka to receive the award. Since its founding, InGame Esports has actively worked towards the growth of the Esports industry in Sri Lanka.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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