Business
ISOBAR Sri Lanka storms into the Effies 2021 TOP 100 Global Rankings
ISOBAR Sri Lanka, the digital arm of the premier advertising agency, Dentsu Communications – is the only Sri Lankan agency to be ranked amongst the TOP 100 agencies in the world in the Effie 2021 Global Rankings published on 28th September 2022. This is the most comprehensive global ranking of marketing effectiveness announced every year. ISOBAR Sri Lanka has been assigned a global rank of 93 amongst the TOP 100 agencies in the world in the Effie 2021 Global Rankings and is featured as No. 24 in the Top 25 APAC List.
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Earlier this year, ISOBAR Sri Lanka recorded a stellar performance at the Effies Awards held in February 2022 in Colombo, walking away with 17 awards at the event, the single-biggest awards haul ever for any single agency. The award haul also meant a whopping 94 points for the Agency.
Commenting on the honour, Chamith Buthgamuwa – Vice President, Dentsu Communications said, “Brands and marketers are scrutinizing every rupee spent on marketing and advertising because of rising inflation and a tighter cost of living due to the economic crisis prevalent in Sri Lanka at present. The effectiveness of a marketing campaign is also its most crucial outcome, and we are grateful to all our clients and partners for their faith in the process and for entrusting us with the responsibility of carrying out the work that led to our ranking as Sri Lanka’s sole representative in the global top 100 index.”
“This achievement is even more significant as ISOBAR Sri Lanka is a young agency in operation only for the past four years and was the only Sri Lankan agency to be featured in this Top 100 ranking. ISOBAR Sri Lanka also enjoys the distinction of being a highly awarded digital experience agency. Within three years of starting operations, the agency has won Campaign Agency of the Year ROSA 2019, Silver for Digital Agency of the Year, and Bronze for Campaign AOY ROSA 2021. I am very proud of Chamith and his team and how they have proved to their clients, the group and the world that perseverance can achieve results, even in trying times.” Commented Neela Marikkar – Chairperson, Dentsu Communications.
She further added, “At a time when Sri Lanka is struggling to convey a positive message to the world about its economy, an accolade like this enhances the country’s standing in the global advertising and marketing fraternity while bringing recognition to the entire local corporate fraternity.”
ISOBAR Sri Lanka is overcoming challenges posed by the current economic crisis for its clients by driving high standards of effectiveness and creativity. It hopes to inspire many other agencies and the Sri Lankan and global marketing sector to follow suit.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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