Business
Two prestigious Awards for Benchmark Innovation
Benchmark Innovation was in the spotlight at The Dragons of Asia Awards 2021 winning 2 prestigious GOLD and BLUE awards for their outstanding creative work. The Dragons of Asia is a marketing communication recognition program that recognizes and awards agencies and brands across the APAC region with over 21 years of experience. This year’s event saw Benchmark Innovation winning a Gold Award in the highly competitive ‘Best Use of Media category. Their winning streak continued securing the ‘Best Campaign in the country’ Blue Award and Benchmark received both the awards for the exceptional creative campaign they did for brand Multilac, the largest paint exporter brand of the country.
Benchmark is a homegrown agency experience working with many local and multinational brands. Over a decade, Benchmark has won many local and global awards and recognitions such as Gold, Silver, and Finalist awards at Effie Awards, SLT ZeroOne Awards, Topping Effie index and becoming No. 1 in the country and being listed as one of the top 20 independent advertising agencies in the APAC region. Benchmark is a sustainable brand driven agency with 360 days of ideas.
Benchmark offers uniquely crafted creative and sustainable approaches towards marketing and advertising strategy. Their dynamic digital campaigns in particular have been recognized at home and abroad and awarded multiple awards. Founder and the Creative Lead of Benchmark Innovation, Chamley Ariyachandra said, “when we have precise time to dig the brands’ space, then we are able to find the miracles by unleashing the potentiality of the brands. And having a close shoulder to shoulder working relationship with our clients allows us to build powerful sustainable brands in Sri Lanka and around the Globe”. As an icon with over 20 years of experience in the local and international marketing and communications industry Mr. Ariyachandra explained Benchmark’s vision- “During the past 10 years, our case studies are the evidence of many success stories which have gained effective results. We like to trigger a more fruitful conversation with our potential clients, and marketing enthusiasts as well as the students; those who are keen to experience the unconventional brand communication”.
Combining their passion for sustainability and creative strategy, Benchmark created an online platform that allows the public to gift unused or unwanted items for free. Benchmark launched www.unwanted.lk as their sustainable social initiative marking their 10th anniversary celebrations last year. Benchmark believes and stands by its values, which drives its vision to build sustainable brands and help make our world sustainable.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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