Business
Singer aiming to elevate local cyber talent to global standards
Singer Sri Lanka PLC recently entered into a groundbreaking partnership with Maximum Esports – Sri Lanka’s largest gaming community – as its primary sponsor and partner in a bid to support local cyber talent and advance the overall standards of Sri Lanka’s gaming industry.
This pioneering endorsement by Singer supports Sri Lanka’s thriving gaming community, and their participation in the world of competitive, organized video gaming.
The partnership follows Singer’s recent title sponsorship of the Singer Esports Premier League with a prize pool of LKR one million that saw 12 promising teams vying for the honors. With esports being declared as an official sport in Sri Lanka by the National Olympic Committee (NOCSL) and the Ministry of Sports, Singer’s sponsorship will enable Maximum Esports as well as other Sri Lankan gamers to enhance their skillsets through global exposure in their bid to participate in the 2022 Asian Games, where esports will debut as an eight-category medal event.
“Singer Sri Lanka PLC is thrilled with our promising partnership with Maximum Esports,” stated Shanil Perera, Marketing Director at Singer Sri Lanka PLC. “While Singer has been at the forefront in empowering and endorsing local sporting events and athletes in cricket, rugby and other sports, we are excited with our official foray into the virtual gaming world, and look forward to tapping its unlimited future potential. This partnership continues to strengthen our renewed focus on Sri Lankan youth, appealing to them as a progressive brand that understands their consumer needs, while also leveraging our brand equity to empower them through such endorsements. Being voted the SLIM People’s Youth Choice Brand of the Year 2021 has been a clear indication of their appreciation for our efforts, and we are encouraged to continue nurturing these partnerships across new avenues of interest.”
Maximum E-Sports is a Sri Lankan multi gaming esports community or clan established in 2008 to offer gamers of all ages and skill levels a unique opportunity to experience a pro level, competitive playing environment.
The Gaming industry is the fastest growing form of entertainment media worldwide with a forecast value of USD 180 billion in 2021, given the current pandemic landscape that has seen an increase in participation as well as viewership.
Singer Sri Lanka will work together with Maximum Esports to promote Singer’s growing portfolio of gaming products from some of the world’s best tech brands such as Dell, Asus, Alienware, MSI and more, to increase the reach of esports across Sri Lanka, and unlock new community bonds through the power of gaming.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
US sports envoys to Lanka to champion youth development
Rahuman questions sudden cancellation of leave of CEB employees
