Business
Bairaha Farms shines for Sri Lanka at FMCG Asia Awards for their Recipe Book in Braille ESG Initiative of the Year
Bairaha Farms PLC, the pioneer chicken processor in Sri Lanka for over four decades, shone bright at the FMCG Asia Awards, being honored as the winner of the Environmental Social Governance Initiative of the Year in Sri Lanka for 2021.
For the first time in Sri Lanka, a recipe book of chicken recipes written in braille was launched to help the blind people in the country enjoy a zest for reading and cooking in a format they can understand.
Through promoting the book and its mission to reach the blind, the company achieved great results during this campaign. Their social media pages also gained considerable attention from the local market.
Apart from being the first braille recipe book launched in the country, it boasts of being able to promote the joys of cooking in a more inclusive way. This initiative was a success since its launch in Sri Lanka.
Bairaha Farms PLC also went the extra mile by donating braille books to all 18 schools for the blind across the country.
Due to the pandemic, it was not able to personally deliver the books. Instead, it was sent via courier in branded gift-wrapped boxes with notes written in braille.
The project focused on how to ensure that the entire country’s population enjoyed the benefit of making tasty meals with its products—and that included people who cannot see.
The company was faced with the question “How do we take the product right to our consumers through their heart?” It did not want to let any segment of the market be left unsatisfied and wanted the topic of inclusion to be a part of its project.
For this remarkable effort, Bairaha Farms PLC received the ESG Initiative of the Year – Sri Lanka award in the recently concluded FMCG Asia Awards hosted by Retail Asia.
The awards programme celebrates the most outstanding companies in Asia Pacific’s FMCG industry that have shown exemplary performance with their innovative products and initiatives.
Through its social media campaign, the company was able to achieve promising results and was warmly received by the local market.
The first highlighted achievement noted by the judging panel was that a total of 96,000 people were reached by the social media campaign. In addition, it was able to tally a total of 97,000 video views during the campaign and attained 53,842 post clicks from its social media sites.
As for its main social media page, an increase of an additional 6,000 followers was recorded. This was noted as the second highest achievement of the company. Significantly, the Bairaha video was the most viewed in a single day during the literacy month back in September.
Lastly, the company sealed the award by being able to reach 0.5% of the total population of Sri Lanka.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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