Business
Sri Lanka Tourism highlighted by CNN Travel
The concerted efforts by Sri Lanka Tourism to promote the Island globally through its integrated and strategic campaign, continues to bring attention to the island. The strategies executed have led to a surge of positive reviews and recommendations from the world’s media, even during the pandemic. High profile coverage on CNN, BBC, and AL Jazeera has enabled the island to stay top-of-mind in vital source markets. This will no doubt prove invaluable once international borders open.
One of the most compelling features include an expose for CNN Travel by Henry Golding, star of the hit movie ‘Crazy Rich Asians’. The feature gave the island excellent exposure and global recognition, creating an impact on key source markets in Asia. Prominence for the Island in the source markets of Singapore, Malaysia, Thailand, Hong Kong, and other Asian destinations, allows for a steady stream of tourists all year round which will bring in a significant number of visitors to the country during the offseason, which is essential for a robust and sustainable tourism industry.
“The efforts undertaken by Sri Lanka Tourism is a part of a larger policy initiative mandated in line with His Excellency President Gotabaya Rajapaksa’s Manifesto, ‘Vistas of Prosperity and Splendor’. Earned international media coverage such as this fulfill many key policy criteria, which is an integral part of our strategy for a quick and sustainable recovery”, outlined Ms. Kimarli Fernando – Chairperson SL Tourism.
Despite the ongoing pandemic, the destination has been prominently featured regularly on CNN Travel, where the coverage is then picked up by regional media and amplified via a host of other platforms attracting added exposure to the Island. An active social media presence, and consistent global media coverage will continue to support the efforts made by Sri Lanka Tourism to position Sri Lanka as the ideal destination for post covid travel. Pre-empting the changes in travel trends, Sri Lanka Tourism is working on strategies to ensure Sri Lanka is more accessible to the world, opening the country to new markets which will in turn enable a faster post-pandemic recovery both for the tourism sector and the local economy.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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