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TAMAP workshop on e-Agriculture and Digital Market Platforms to strengthen knowledge and initiatives for digital transformation

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To provide stakeholders a platform to gain further understanding of current applications and initiatives of e-agriculture systems, the European Union-funded ‘Technical Assistance to the Modernisation of Agriculture Programme’ (TAMAP) conducted a workshop on e-Agriculture and Digital Market Platforms in Colombo .

TAMAP in collaboration with the Hector Kobbekaduwa Agrarian Research and Training Institute (HARTI) brought together private and public sector entities to discuss digital solutions for farmers. Participants were provided with information regarding new agricultural technology applications to expand markets and market opportunities. The current COVID-19 crisis underscored the need to harness e-agriculture solutions to provide real-time information while practicing physical distancing.

Welcoming the participants both at the venue and those joining the workshop online, Dr Christof Batzlen, TAMAP Team Leader indicated that, “TAMAP has started to analyse the demand for e-agriculture solutions in Sri Lanka. TAMAP and HARTI have initiated this discussion to take stock of who is doing what and to examine the nature of the long term plans. The workshop is an entry point for further discussions, regarding the facilitation of e-agriculture and intended to provide direction and recommendations for e-agriculture and digital market platforms in Sri Lanka.”

Joining the workshop via Zoom, Sebastian Balcerak of TAMAP provided a market perspective on What is e-Agriculture? Overview on Various e-Agriculture Systems and Applications in the Global World. He elaborated on the EU’s existing support for e-agriculture, current players, large and small, and interactions between both buyers and sellers.

Explaining FAO’s Digital Agriculture Strategy, Approach and Plan for e-Agriculture in Sri Lanka, Dr Xuebing Sun, FAO Representative in Sri Lanka and Maldives, said, “e-Agriculture is one of the major strategies used by the FAO to promote transformational change in the agricultural sector. FAO is committed to assist the government and its partners to support an emerging digital society. The goal is to develop a national approach: A holistic digital-agriculture approach with a national vision and overall strategic objectives. This to be achieved by identifying the digital-agricultural priorities of the nation and defining the areas of intervention, as well as stakeholders’ responsibilities and necessary resources.”

As the agency responsible for dissemination of appropriate agriculture technologies to farming communities, the National Agriculture Information & Communication Centre, Department of Agriculture’s representative at the workshop, S. Periyasamy, Director, elaborated on What are GoSL’s requirements for an e-agriculture system in Sri Lanka.

He stated that although NAICC encountered challenges to engage stakeholders in an action plan, several ICT initiatives designed by the Department of Agriculture are being successfully implemented. These include management information systems, mobile applications, sharing information through websites, radio broadcasting, call center solutions, social media-based solutions, and digital and printed publications.

Prof. Ranjith Premalal De Silva, Director/CEO, HARTI, while expressing his views on Digital Market Platforms – Issues and Expectations, asked if farmers are prepared to undertake this change and move towards virtual interaction. He considered that, “From farm-gate to food plate, the length of the supply chain can be minimized through digital market platforms”. Prof De Silva elaborated on some constraints to the introduction of the platforms such as farmers’ perspectives, buyer/consumer concerns, retaining the middleman’s legacy, e-product deliverables and the technological backdrop.

Subsequently several digital market platforms for the agricultural sector in Sri Lanka were presented. Mr H.M.J.K. Herath of the GIS Unit of HARTI, presented the HARTI platform and Govipola of Croptronix, Helaviru of Epic and Govi Mithuru of Dialog provided information about their platforms and product offerings. The participants were also updated on the development challenges of these platforms and the future directions for strengthening their user value.

This was followed by a vibrant panel discussion looking into strategies to unlock key bottlenecks for e-agriculture development. Prof Buddhi Marambe of Peradeniya University of Agriculture facilitated the entire workshop and the panel discussions.

Dr Olaf Heidelbach, Programme Manager at the EU Delegation concluded the workshop by stating: “It is amazing to see what has been developed over the past years by the private sector while working in cooperation with the government. My main recommendation for the future – on the country’s e-agriculture strategy – is to identify the comparative advantages of different stakeholders by establishing who is doing what, best. The development of e-Agriculture in Sri Lanka depends to a large extent on private sector initiatives. Dr Heidelbach expressed his satisfaction over the view from the government that “it wishes to play an enabling role as a regulator and ensuring a level playing field.”

 



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AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024

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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.

AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.

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Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness

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Kotaro Katsuki, Ambassador for the Embassy of Japan

In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.

The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.

“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.

Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,

Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.

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HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024

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HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.

The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.

“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”

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