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Push to attract tourists to SL as a prime destination

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Sri Lankan dancers; a key attraction at the Road Shows in Australia.

As another result of its worldwide promotional Tour, Sri Lanka Tourism Promotion Bureau arranged three road shows in Australia post-pandemic. The inaugural event took place in Brisbane featuring the distinguished presence of Ms. Chitranganie Wagiswara, the High Commissioner of Sri Lanka to Australia, Sandith Samarasinghe, Sri Lanka’s Consul General in Melbourne, and Chalaka Gajabahu, Chairman of Sri Lanka Tourism Promotion Bureau (SLTPB), accompanied by officials from Sri Lanka Tourism Promotion Bureau (SLTPB), Sri Lanka Consulate, on the 19th March at Brisbane and proved to be a resounding success. Thirty-two Sri Lankan companies participated alongside sixty Australian travel and tour operators and Australian media personnel. The feedback received was overwhelmingly positive, indicating a fruitful exchange of ideas and opportunities.

These road shows serve as vital platforms for development partnerships and enhancing collaborations between Sri Lankan businesses and their Australian counterparts. Moreover, they play a pivotal role in revitalizing the tourism sector in Sri Lanka by stimulating interest and engagement from Australian markets. The Sri Lanka Tourism Promotion Bureau’s adept organization of these events underscores its commitment to promoting tourism and facilitating meaningful connections within the industry.

On March 21st, Sri Lanka Tourism successfully concluded its second roadshow at the Shangri-La Hotel in Sydney. The event garnered participation from over 75 Australian travel trade companies and 25 media representatives and influencers. Facilitating, fruitful business discussions between Australian and Sri Lankan participants.

The opening remarks at the second roadshow were delivered by Ms. Chithranganie Wageeswara, the Sri Lanka High Commissioner in Australia. Chalaka Gajabahu provided the keynote on the new global positioning of Sri Lanka. Sandith Samarasingha, the Sri Lankan Consul General in Melbourne, also addressing the attendees. Sakura Wijethunga, the Sri Lankan Airline Manager for Sydney, represented the National carrier in Sri Lanka.

The event featured a vibrant dance performance, adding color and liveliness to the proceedings. The dance troupe brings vibrant elegance to the event. Their graceful moves and lively performances add a special charm to the event. They create an atmosphere filled with energy and beauty, enhancing the overall experience for everyone attending.

Notably, a raffle draw was conducted, offering attendees the chance to win exciting prizes, including six nights and seven days’ tour packages from Sri Lankan travel trade, and three complimentary air tickets from Sri Lankan Airlines. This was one item where the participants joined in enthusiastically.

Overall, the roadshow served as a platform for fostering collaboration and promoting Sri Lanka as a premier tourist destination among the Australian travelers.

The conclusion of the series of Roadshows in Australia took place at the Sofitel hotel in Melbourne, marking a significant milestone in SLTPB ‘s efforts to promote Sri Lanka as a premier tourist destination in Australia. With the participation of over 50 Australian agents and 35 media representatives, the event was a testament to the growing interest in Sri Lanka’s tourism offerings.

The day commenced with productive B2B meetings, facilitating valuable connections between Australian and Sri Lankan businesses. (SLTPB)



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AHK Sri Lanka champions first-ever Sri Lankan delegation at Drupa 2024

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The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.

AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.

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Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness

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Kotaro Katsuki, Ambassador for the Embassy of Japan

In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.

The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.

“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.

Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,

Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.

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HNB General Insurance recognized as Best General Bancassurance Provider in Sri Lanka 2024

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HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.

The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.

“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”

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