Business
Unprecedented Success Marks Sri Lanka’s First Fully AI-Integrated Campaign by APIIT
In a remarkable fusion of education and cutting-edge technology, APIIT Sri Lanka has pioneered the innovative “Inspiring Future Leaders” campaign, heralding the nation’s first-ever fully AI-generated initiative. This monumental campaign seamlessly permeated TV, radio, cinemas, newspapers, billboards, and digital platforms, achieving a significant milestone by doubling digital enrollments and showcasing a stellar example of technological integration in Sri Lanka’s educational sector.
Central to this groundbreaking campaign were three zealous ambassadors, each representing a distinct school within APIIT. Ryan from the Business School, Shayani from the Law School, and Shane from the School of Computing, became the epitome of visionary leadership, justice, and innovation respectively,inspiring students to envision a future filled with possibilities and positive community impact.
The campaign’s essence was beautifully captured and conveyed through an array of generative AI tools.Six AI technologies, including Chat GPT for drafting scripts, taglines, and captions, Text to image tools for creating lifelike AI avatars, and text to video tools for voice overs and videos, were employed to craft the campaign’s engaging content. The amalgamation of these AI tools generated captivating models,videos, voices, and scripts, transforming a conceptual idea into a resonant message of empowerment and aspiration.
The synergy of AI-powered tools transitioned the campaign into a transformative narrative, not just illuminating ‘what you can be,’ but also guiding ‘what you should do.’ By featuring relevant courses and pathways, APIIT enabled students to envision their future professional roles, thus nurturing a community of proactive learners and future leaders.
This comprehensive campaign, with its extensive outreach across both traditional and digital media,witnessed a remarkable 100% increase in digital enrollments. The resounding success reflects a robust acceptance of technological evolution among students, parents, and the broader community in Sri Lanka, firmly establishing APIIT as a forerunner in AI-driven education.
APIIT’s “Inspiring Future Leaders” campaign has not only set a precedent in harnessing AI for educational empowerment but has also significantly contributed to the nation’s stride towards a technologically-advanced educational landscape. As Sri Lanka propels towards a tech-driven future, this campaign stands as a beacon of innovation, fueling dreams, and igniting a wave of positive change across communities.
PS : The creative and strategic direction was given by the marketing team, and the execution of the creatives was done using Generative AI tools.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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