Business
Softlogic Life spearheads key initiative to eradicate dengue in Sri Lanka
Softlogic Life, Sri Lanka’s 2nd largest life insurer, has once again taken centre stage with the launch of an innovative campaign to raise awareness and educate individuals on preventing dengue in Sri Lanka. With the aim to curb the spread of the disease, Softlogic Life’s novel campaign harnesses the power of creative communication and engagement to reverse the tide of dengue infections, thereby hoping to protect Sri Lankans from this preventable illness.
Developed by Softlogic Life, the unique campaign introduces the captivating ‘Dengeez’ band, featuring two animated dengue mosquitoes named Maduri and Maduranga. Performing in a catchy music video, the duo asks the general public to create breeding grounds for them to perform on, as they plan to embark on a grand music tour across Sri Lanka. By curating this narrative, Softlogic Life employs a creative and strategic approach to capture the attention of the general public and encourage them to take necessary precautions to prevent dengue.
Iftikar Ahamed, Managing Director, Softlogic Life Insurance PLC stated, “At Softlogic Life, we believe in proactively contributing to the betterment of society, owing to our commitment to protect over 1.3Mn lives and the holistic well-being of our local communities.” Dengue fever continues to be a pressing concern in Sri Lanka, with a significant rise in cases observed in recent times. With this in mind, we are proud to take the lead through this comprehensive campaign, harnessing creative approaches and leveraging strategic partnerships to inculcate a meaningful impact on the country’s fight against dengue. We urge everyone to join us in this crucial endeavour and take necessary precautions to prevent the spread of dengue.”
“Softlogic Life Insurance has always prioritized the well-being of our policyholders and the wider Sri Lankan community. Witnessing the concerning rise in dengue claims, we felt compelled to take decisive action,” explained Pranama Perera, Chief Technical Officer of Softlogic Life. “Our comprehensive campaign is a proactive solution crafted with passion, aimed at countering the spread of dengue fever across the country. By introducing innovative approaches and fostering community engagement, we are empowering individuals with the knowledge and resources necessary to prevent dengue. This campaign exemplifies our unwavering commitment to protect our policyholders and ensure a safer, healthier Sri Lanka, free from the impact of dengue fever.”
“As a trusted life insurer, we took an innovative approach with this campaign that reflects our determination to combat dengue and protect lives of all Sri Lankans,” stated Kavi Rajapaksa, Chief Marketing Officer, Softlogic Life Insurance PLC. “By employing a strategy that utilizes reverse psychology, we aimed to disrupt the existing public mind-set and capture their attention in a unique way. Through the ‘Dengeez’ band, we sparked conversations and intrigue, compelling Sri Lankans to actively consider the urgency of preventing dengue. By challenging conventional marketing strategies, we hope to generate public dialogue and emphasize the need for collective action against dengue, thereby creating lasting change in our communities.”
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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