Business
15 Unilever brands named ‘Most Loved Brands’ in LMD’s Brands Annual Ranking 2022
Lifebuoy and Sunlight rated Top 3 Most Loved Brands in Sri Lanka
Unilever Sri Lanka has announced that 15 of its FMCG (Fast-Moving-Consumer- Goods) brands have been named the ‘Most Loved Brands’ in Sri Lanka, in LMD’s Brands Annual Ranking 2022, compiled by Brand Finance Lanka. Securing the top spots were Lifebuoy, Sunlight, Signal, Knorr, Sunsilk, Vaseline, Horlicks, Surf Excel, Comfort, Marmite, Lux, Dove, Pears, Vim and Glow & Lovely, making Unilever Sri Lanka the company with the most number of brands to make the list.
In LMD’s overall ‘50 Most Loved Brands’ index, Lifebuoy and Sunlight made it to the Top 3, with 8 other Unilever brands securing positions.
Five Unilever brands also took home the ‘Most Loved Brand’ title in their respective sectors, namely Sunlight in the ‘Detergent’ sector, Signal in ‘Dental Care’, with Knorr, Sunsilk and Vaseline claiming the Number 1 spot in the ‘FMCG (Sauces and Ingredients)’, ‘Hair Care’ and ‘Personal Care’ sectors, respectively.
Commenting on the achievement, Hajar Alafifi, Chairperson and Managing Director of Unilever Sri Lanka said: “We are proud and honoured to have received this recognition for not one but 15 Unilever brands! This signifies our strength in understanding our local consumer preferences and gaining the trust and respect of our stakeholders. We will continue to invest in our brands to make a positive impact in our consumers’ lives. My heartiest congratulations go to all the teams who have worked hard on building our beloved brands with passion and dedication!”
The rankings were compiled based on a survey conducted by Brand Finance, the world’s leading independent brand valuation and ratings firm. Their world-class Most Loved Index analyses respondents’ feedback on a 10-point scale that assesses the level of trust associated and the likelihood of considering a brand for purchase, which are then reviewed by an expert panel of brand analysts and consultants. A total of 898 respondents took part in the survey this year, who rated the brands by benchmarking one brand against others within individual sectors.
Unilever Sri Lanka has been deeply rooted in Sri Lankan society for over 84 years. Established as one of the largest FMCG companies in the country, it manufactures 96% of its products locally to the strictest manufacturing standards. The company was also crowned the ‘Number 1 Most Respected FMCG Company’ for the 16th consecutive year by LMD in its 2021 ‘Most Respected Entities’ list, ranked the ‘Number 1 Employer of Choice’ for the 10th consecutive year in 2021 by NielsenIQ, awarded the ‘Most Effective Marketer of the Year’ award for the 6th consecutive year at the 2021 Effie Awards and adjudged the ‘Most Awarded Entity’ in the ‘Consumer Products’ and ‘Multinational’ Categories in Sri Lanka by LMD in its 2021 ‘Most Awarded’ Edition.
The Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka) proudly facilitated the first-ever Sri Lankan delegation’s participation at Drupa 2024, the world’s largest trade fair for the printing industry and technology. Held after an eight-year hiatus, Drupa 2024 was a landmark event, marking significant advancements and opportunities in the global printing industry.
AHK Sri Lanka played a pivotal role in organising and supporting the delegation, which comprised 17 members from the Sri Lanka Association for Printers (SLAP), representing eight companies from the commercial, newspaper, stationery printing, and packaging industries. This pioneering effort by AHK Sri Lanka not only showcased the diverse capabilities of Sri Lanka’s printing sector but also facilitated vital bilateral discussions with key stakeholders from the German printing industry.
Business
Unveiling Ayugiri: Browns Hotels & Resorts sets the stage for a new era in luxury Ayurveda Wellness
In a captivating reimagining of luxury wellness tourism, Browns Hotels & Resorts proudly unveiled the exquisite Ayugiri Ayurveda Wellness Resort Sigiriya. This momentous occasion, celebrated amidst a vibrant and serene grand opening on the 6th of June, heralds a new chapter in the Ayurveda wellness tourism landscape in Sri Lanka. Nestled amidst 54 acres of unspoiled natural splendour, Ayugiri features 22 exclusive suites and stands out as the only luxury Ayurveda wellness resort in the country offering plunge pools in every room, rendering it truly one-of-a-kind.
The grand opening of Ayugiri Ayurveda Wellness Resort was an enchanting event, where guests were captivated by the melodies of flutists and violinists resonating through Sigiriya’s lush landscapes. As traditional drummers and dancers infused the air with vibrant energy, Browns Hotels & Resorts’ CEO, Eksath Wijeratne, Kotaro Katsuki, Acting Ambassador for the Embassy of Japan and General Manager, Buwaneka Bandara, unveiled the resort’s new logo, marking a significant moment witnessed by distinguished guests from the French Embassy, Ayurveda and wellness enthusiasts along with officials from the Sigiriya area, LOLC Holdings and Browns Group.
“Our strategic expansion into wellness tourism with Ayugiri Ayurveda Wellness Resort Sigiriya symbolises a significant milestone for Browns Hotels & Resorts. Wellness tourism has consistently outperformed the overall tourism industry for over a decade, reflecting a growing global interest in travel that goes beyond leisure to offer rejuvenation and holistic well-being. By integrating the timeless wisdom of Ayurveda with modern luxury, we aim to set a new standard in luxury wellness tourism in Sri Lanka. Whether your goal is prevention, healing, or a deeper connection to inner harmony, Ayugiri offers a sanctuary for holistic well-being” stated Eksath Wijeratne.
Ayugiri encapsulates the essence of life, inspired by the lotus flower held by the graceful queens of the infamous Sigiriya frescoes. Just as the lotus emerges from the murky depths, untainted and serene,
Ayugiri invites guests on a journey of purity and rejuvenation, harmonised with a balance of mind, body and spirit, the essence of nature, echoes of culture and the wisdom of ancient Ayurvedic healing.
HNB General Insurance, one of Sri Lanka’s leading general insurance providers, has been honored as the Best General Bancassurance Provider in Sri Lanka 2024 by the prestigious Global Banking and Finance Review – UK.
The esteemed accolade underscores HNB General Insurance’s unwavering commitment to excellence and its outstanding performance in the field of bancassurance. Through dedication and hard work, the HNB General Insurance team has continuously endeavored to deliver innovative insurance solutions, cultivate strong relationships with banking partners, and provide unparalleled service to customers nationwide. This recognition is a testament to the team’s dedication and relentless pursuit of excellence in the bancassurance business.
“We are honored to receive this prestigious award, which reflects our team’s tireless efforts and dedication to delivering value-added insurance solutions and exceptional service through our bancassurance partnerships,” said Sithumina Jayasundara, CEO of HNB General Insurance. “This recognition reaffirms our position as a trusted insurance provider in Sri Lanka and motivates us to continue striving for excellence in serving our customers and communities.”
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